Since 1887, we have led the way and been at the forefront of the arts, marine and wildlife preservation, watersports, counterculture, architecture, music, and conservation of culture. Whether this is creating the oldest running surfing, skimboarding, and volleyball contests, declaring our rolling hills and beaches protected in perpetuity, being a retreat and source of inspiration for the film industry and painters alike, or doing away with products like plastic and cigarettes that harm our coastal community and our residents...it has always been those that yearn for more out of life and that settle here that make us what we are.